Who would be the audience for your media product?

I felt it was essential to make sure that our clip wouldn’t qualify for a BBCF certificate 18 as it would hamper the popularity of the film. Therefore we adjusted the intensity and lengths of the violent scenes because to gain a certificate 15 the scenes “should not dwell on the infliction of pain or injury”. Statistics show that about a quarter (26%) of girls compared to 20% of boys between the ages of 15-18 believe there is too much violence in movies; consequently our target audience are focused more towards males. Also Kidulthood for example, had user ratings from males as 6.0; however females were only 4.3 which support our reasons for targeting the male audience as our production has close links to Kidulthood. The age group of our core target audience is around 18-25 years and our secondary wider audience between 15-45.This is because we want the audience to be able to engage and relate to our piece, as our main characters are also young adults. Also this is around the same age group that ‘Disturbia’ and ‘The Shining’ targeted, which are films of a similar plot and intensity as ours. We would meet the requirements for a BBCF certificate 15 as we do not have any strong sadistic or sexualised violent scenes and all shots have decent contextual justification. We decided to use a gun as the murder weapon to help steer us away from the certificate 18 as a gunshot results in a clean and quick death as oppose to a stabbing, which would entail in longer periods of violence and more horrific detail. More importantly a knife is an easily accessible product therefore a scene could be imitable. We didn’t want to dwell on detail which could be copied and made sure we didn’t glamorise easily accessible weapons.