Friday

How did we attract/address our audience?


We made sure that we stuck to the conventions our audience would be expecting. We used common themes they would expect to see such as ‘death’ or iconography for example, an innocent girl dressed in white, a dirty garage and dark clothing for the hooded man. From our questionnaire feedback we know that people go to see a horror film because they expect/want to be scared, they expect to be confused and worried as to what will happen next. We also do no let on what the motives of the murderers are, which again keeps the audience guessing. The radio broadcast emphasized the poor mental state of this man, as this clearly was a chain of events but no clues as to why were given.

We also appealed to them through our production and post-production. This is because we used eye catching shots like the extreme close ups of the tyre scraping to an immediate halt. This shot not only looks effective but creates a sense of emergence and panic. Audiences of thrillers/horrors will have chosen this film because it is a thriller and doesn’t give everything away immediately, so by leaving things out and creating enigmas, we are actually appealing directly to our audiences tastes.



Who would be the audience for your media product?


I felt it was essential to make sure that our clip wouldn’t qualify for a BBCF certificate 18 as it would hamper the popularity of the film. Therefore we adjusted the intensity and lengths of the violent scenes because to gain a certificate 15 the scenes “should not dwell on the infliction of pain or injury”. Statistics show that about a quarter (26%) of girls compared to 20% of boys between the ages of 15-18 believe there is too much violence in movies; consequently our target audience are focused more towards males. Also Kidulthood for example, had user ratings from males as 6.0; however females were only 4.3 which support our reasons for targeting the male audience as our production has close links to Kidulthood. The age group of our core target audience is around 18-25 years and our secondary wider audience between 15-45.This is because we want the audience to be able to engage and relate to our piece, as our main characters are also young adults. Also this is around the same age group that ‘Disturbia’ and ‘The Shining’ targeted, which are films of a similar plot and intensity as ours. We would meet the requirements for a BBCF certificate 15 as we do not have any strong sadistic or sexualised violent scenes and all shots have decent contextual justification. We decided to use a gun as the murder weapon to help steer us away from the certificate 18 as a gunshot results in a clean and quick death as oppose to a stabbing, which would entail in longer periods of violence and more horrific detail. More importantly a knife is an easily accessible product therefore a scene could be imitable. We didn’t want to dwell on detail which could be copied and made sure we didn’t glamorise easily accessible weapons.  



How does your media product represent particular social groups?


We chose to stick to the character conventions in horror/thrillers in that we had a strong athletic built man with his identity concealed which made it impossible to mistake the character for anything but the villain.
Our media piece represents the typical stereotype of a criminal in England also known as hoodies.


typical dress of a hoody


Hoodies are characteristically in the age range of 16-25 and tend to work in groups formed around a particular estate. However crimes associated with these sorts of criminals are usually petty such as theft or bad language but in our product the shooting scene comes as a great surprise. Predominantly we decided to choose this theme of social group as we didn’t want to reveal the face of the murderer at the opening scene. We carefully chose the correct clothing for Jack as we wanted to fulfil the criteria and stereotype of a hoody without overdoing it. Furthermore we tried to be as subtle as we could with colours as it would be a ridiculous move for a criminal to be clothed in striking apparel. In the scene where Jack reverses the car, we can see he drove past two pedestrians which would likely be questioned as they were in the vicinity at the time of the incident thus being unable to identify Jack would create more suspense and tension throughout the series.
Here we can see the pedestrians (eyewitnesses)

In what ways does your media product use, develop or challenge forms and conventions of real media products?


Our opening scene starts with the official Lionsgate horror opening. This is because it makes our production look more realistic and Lionsgate would be the suitable production company.


Our piece is obviously a thriller and we have aimed to use, develop or challenge forms and conventions of the genre by experimenting with editing techniques, sound sand camera angles


We made sure that our camera shots would be long enough for the audience to take in all that is necessary from a shot whilst allowing connotations to puzzle their mind. This also leads to curiosity because we have very long shots with the hooded man at the centre of the frame, yet it is difficult to make anything out of it but it emphasized the importance and mysteriousness of the character. We also took advantage of the costume to enhance the mysterious and suspicious effect by using caps and hoodies, all of which were dark and neutral colours. We made sure that we would include relevant iconography to uphold the traditional conventions of a thriller. These included the location; a dirty garage with low lighting in a discreet location. We researched about Levi-Strauss’ theory of binary opposites, including good vs evil, in our case victim vs murderer. We also followed this theme through to production by using high and low key lighting. The girl’s death was the only part of the clip with low lighting.


The sound played an awfully important part in our production. It was significant to make sure it was in sync with the shots, whether it is the timing or mood. Throughout the clip we used non-diegetic music in the background creating a sound-bridge which resulted in a disconcerting atmosphere.  Also when the hooded man turned on the radio to hear the news report (pre-recorded with my voice) it was an extremely vital moment for the audience to listen so they could begin to understand the plot and feel involved.


The horror/thriller crossover share many common conventions such as a dark environment which we included with the garage, also a main murderer and a main victim. Some of the well-known themes of horror are death, victims, as well as the conventions of the production such as unpromising music, and editing or creating a story which itself creates and enigma for the audience: leaving them deducing. Two examples of this are ‘Disturbia’ and ‘The Shining’ as well as many others. Both films holdback information until the end so the audience are more intrigued and, ultimately, more scared. We generally fit to these conventions of the horror thriller genre by having the classic characters of a ‘victim girl’ and a ‘nasty murderer’, as well as using enigmas, by not showing the murderers face.

Thursday

PERFIDIOUS


I am proud to present to you, our finished production. Please maximise the display, turn up the volume & ENJOY





Small Issue!

Just before we uploaded our final production we noticed a small issue that needed tweaking. The blood splatter from the gun shot appeared too splodged. The video will be uploaded as soon as we find a way to create a more realistic effect.



We have also spotted a small continuity error which can't be changed at this stage. We spent so much time focusing on editing but managed to miss this error out. In one shot when the hooded man gets out the car he doesn’t close the door but when we later took some shots from another angle we failed to spot this important detail.
1 (door open)

2 (door closed)