Album marketing
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Here we see a heart being crushed and squeezed
to the point blood pours out and down his arm
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This action and use of imagery connotes that the
songs are about heart break but not times that love has caused substantial
suffering to the core.
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The font is clear with the name of the band
being the most prominent.
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The album name relates to the heart, so we are
able to tell there is a connection between them as they chose the colour red to
make this link.
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As Green Day are already established they can
afford to be unconventional and not put in any release dates or reviews.
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This image reminds me of political propaganda
from the past.
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His album is called ‘A Time To Love’. He
cleverly shortens this to A(CLOCK)2(HEART) with a simple drawing on the album.
This may be a catchy way to viral market the album. It is short and sweet.
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Stevie has the name of one of his biggest hits
at the bottom; this may be to encourage people to buy it.
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He looks very relaxed sitting on a chair
backwards smiling.
-The advertisemet is very informative and conventional as it contains all the generic information such as "featuring the single" and the release date, however it doesnt say where I can buy it but as he already has a global reputation it is fairly obvious that it will be available in most stores.
- On my advertisement I will need to show where you can purchase it from.
It is almost as though he is portraying himself
as hawk-eyed – Vigilant, observant or watchful. However some birds have
fantastic eyesight in the night which may be why he used this. The album being
called ‘Only By The Night’ would make sense. It may mean his vision is no
longer blurred by various circumstances in his life.
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Again, we see the use of using successful hits
to further promote the album. Potentially to attract new fans that may have
heard the songs in the charts but not many others from him.
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The release date is almost in a fluorescent
font, which is very clear.
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Again the name of the album has a tinge green
shade to it as does the main album picture.
This is a non-conventional type of album advert
for music of this genre.
However the font does remain in your face and
connotes confrontation.
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The Album name is R.E.D and just about all the
background is also in the colour red. His name does stand out in the biggest
font in the shade of white. This is however the only thing which tells the
audience that this is Ne-Yo. It is the only distinctive characteristic.
- This close up of the artists face is clearly of himself but heavily distorted.
- The album name "I Created Disco" is in a small and discreet font but it is cleverly done as it draws your attention to it. This is because the rest of the cover is extremely bold and simple. It is the technically the only information we receive as the big font "Calvin Harris" and the image of Calvin Harris is nothing new to the audience looking to buy his album.
- The yellow circles in his glasses are quirky and in my opinion represent disco lights
- Overall I think this style of Album cover is conventional to the dance/dubstep genre and I look forward to doing something similar
- This Swedish House Mafia cover is once again slightly distorted
- They 3 band members have an equal amount of space on the cover suggesting they are all of equal importance
- The 3 members look very similar with the effects
- The album name is larger and more vivid than the name of the group.
- There is very little information on the front cover which suggests they are confident they have a good fan base who will buy their album based on what they already know about the groups style of music.
Album Cover/Adverts research.
I have looked at some album covers and adverts in the media. I decided to not directly look into the genre of Dubstep for various reasons. I feel that it is a newly established genre with very little funding therefore genres such as Hip Hop will have plenty more freedom for creativity, which we can learn from. However I have also looked at album covers from the Dance Genre which targets a similar audience as Dubstep. It is evident that every single detail has a purpose whether it be the colour/size of the font or the choice of image. Later I will then produce my own draft album covers for our group 'Adventure Club'.
